JoAnn in Real Life

Jackson Star News Updates and Other Nonsense

Take Note University of Other

Posted by JoAnn on June 2, 2009

According to a study out of Marshall University, changing the name of a college or university apparently does little to boost enrollment. The study examined data from more than 160 institutions across the country that changed their names. Most of his research focused on institutions in West Virginia, which had the largest percentage of “college-to-university” rebrandings of any state. Since 1970, 11 West Virginia schools have changed their names. The impetus behind most changes was to gain prestige and boost enrollment and fundraising efforts. But in most cases, enrollment slowed. At schools where enrollment grew, the rate was not as great as before the name change.

As noted in a previous blog entry, WVU-P is considering a name change. According to Mr. Owston, it’s probably best to stick with what you’ve got.

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